New research has revealed that properties listed for sale in Edinburgh receive 145% more interest from prospective buyers than the average property listing in Britain.

The analysis, which was conducted by Zoopla, used the volume of email enquiries sent by house hunters to estate agents listing homes for sale on the website over the past year to create an index, which reveals the areas of the British property market that are the most ‘in demand’.

The increasingly popular commuter town of Croydon apparently came in second place, with 104% more demand than the average property listing in Britain over the past 12 months. Central London and Glasgow are in third and fourth position, with 77% and 67% more interest than the average British property listing.

When it comes to what prospective buyers are looking for in these popular areas, data from the Zoopla Keyword Search tool reveals that buyers in Edinburgh and Croydon are keen on properties with a garage, whereas freehold is the most important keyword criteria for those looking to buy in Central London.

Regionally, Greater London is the most in demand area; properties in and around the capital are the most popular and receive 93% more interest than the national average. This is followed by Scotland with 40% more interest, where house hunters appear to be searching for a waterside property as the most popular Keyword Search term for the region is ‘sea’. Meanwhile, the North East appears to be the least in demand region, as properties located here receive 51% less interest than the British average.

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